Tom Purvis Collection Collection #1 - Set of 10
He studied at Camberwell School of Art and worked for six years at the advertising firm of Mather and Crowther before becoming a freelance designer. Purvis developed a bold, two-dimensional style using large blocks of vivid flat colour and eliminating detail. He fought in the First World War in the Artists Rifles.
From 1923 to 1945 Purvis worked for the LNER under the direction of Advertising Manager William Teasdale and then his successor Charles Dandridge, who both allowed him considerable freedom in his designs. During his time at the LNER Purvis produced over 100 posters, around 5-6 per year or one every two months. He enjoyed a very high status in the LNER’s advertising department as he was one of the major designers involved in the recognisable bold and graphic LNER poster style. As well as his work for the LNER, Purvis also designed posters for the Gentlemans’ outfitters Austin Reed and for the 1932 British Industries Fair. In 1930 he joined the Society of Industrial Artists, a group which put pressure on industry to improve standards of training for graphic designers and provide a wider range of employment for them. In 1936 Purvis became one of the first Royal Designers for Industry. He created the “It’s Up to You” poster of Britannia, standing by the Union flag, during the Second World War.